Bachelor of Digital Marketing

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Bachelor of Digital Marketing

Bachelor of Digital Marketing

The Arab Academy for Administrative and Financial Sciences’ Bachelor of Digital Marketing program aims to provide students with the knowledge and skills necessary to effectively plan, implement, and analyze marketing strategies in the digital environment. The program combines fundamental marketing theories with the latest digital tools and technologies through case studies, business projects, and the digital marketplace. It covers a wide range of disciplines, including search engine optimization, social media marketing, content marketing, web analytics, and e-commerce, qualifying graduates for diverse positions in digital marketing agencies and corporate marketing departments. Given the mission of the Arab Academy for Administrative and Financial Sciences, and the remarkable development of digital technology and its expanding business functions, there is a need to allow this type of program to connect with and keep pace with the demands of the new era of development in the business and management fields. Furthermore, students can obtain additional certificates through study in the program, in areas such as applied programs and specific skills, such as the characteristics of electronic advertising and search engines, specialization in web analytics, and specialization in email marketing. In addition, the program offers field training opportunities in local companies and institutions.

To be admitted into undergraduate programs at the Arab Academy, the applicant must:

1.Hold a General Secondary Education Certificate or an equivalent qualification.

2.Submit all required and certified documents along with the application to the Admission and Registration Department.

3.Meet the specific admission and enrollment criteria set for each academic program.

4.Pass the selection process for programs that require competitive evaluation.

5.Sign a commitment to abide by the current rules, regulations, and policies of the Arab Academy throughout the duration of study.

College Requirements

Course Name	Course Code	Credit Hours	Prerequisites
Principles of Business Management	FBB001	3	–
Principles of Accounting (1)	FBB002	3	–
Principles of Microeconomics	FBB004	3	–
Principles of Marketing	FBB006	3	Principles of Business Management
Mathematics for Administrative Sciences	FBB010	3	–
Principles of Statistics	FBB011	3	Mathematics for Administrative Sciences
Commercial Law	FBB012	3	–
Principles of Accounting (2)	FBB003	3	Principles of Accounting (1)
Business Ethics	FBB015	3	Principles of Business Management
Total Credit Hours: 27

University Requirements

Course Name	Course Code	Credit Hours	Prerequisites
Principles of Business Management	FBB001	3	–
Principles of Accounting (1)	FBB002	3	–
Principles of Microeconomics	FBB004	3	–
Principles of Marketing	FBB006	3	Principles of Business Management
Mathematics for Administrative Sciences	FBB010	3	–
Principles of Statistics	FBB011	3	Mathematics for Administrative Sciences
Commercial Law	FBB012	3	–
Principles of Accounting (2)	FBB003	3	Principles of Accounting (1)
Business Ethics	FBB015	3	Principles of Business Management
Total Credit Hours: 27

Department Requirements

Course Name	Course Code	Credit Hours	Prerequisites
Principles of Macroeconomics	DBB001	3	Principles of Microeconomics
Principles of Supply Chain Management	DBB002	3	Principles of Business Management
Purchasing and Inventory Management	DBB003	3	Principles of Business Management
Organizational Behavior	DBB004	3	Principles of Business Management
Financial Management	DBB005	3	Principles of Accounting (1)
English Terminology and Correspondence	DBB006	3	English Language (2)
Marketing Management	DBB007	3	Principles of Marketing
Total Credit Hours: 21

Program Requirements – Core Curriculum Courses

Course Name	Course Code	Credit Hours	Prerequisites
Human Resource Management	PBM001	3	Principles of Business Management
Services Marketing	PBM002	3	Principles of Marketing
Social Responsibility	PBM003	3	–
Tourism and Hospitality Marketing	PBM004	3	Principles of Marketing
Marketing Information Systems	PBM005	3	Principles of Business Management
E-Business	PBM006	3	Principles of Business Management
Entrepreneurship	PBM007	3	Principles of Business Management
Sales Management	PBM008	3	Principles of Marketing
Electronic Distribution Channels	PBM009	3	Principles of Marketing
Introduction to Graphic Design	PBM010	3	Computer Skills
International Marketing	PBM011	3	Principles of Marketing
Principles of Digital Marketing	PBM012	3	Principles of Marketing
Consumer Behavior	PBM013	3	Principles of Marketing
Management Information Systems	PBM014	3	Principles of Business Management
Customer Relationship Management	PBM015	3	Principles of Business Management
Digital Marketing Strategies	PBM016	3	Principles of Marketing
Strategic Management	PBM017	3	Principles of Business Management
Advertising Technology	PBM018	3	Principles of Marketing
Total Credit Hours: 54

Program Requirements – Graduation Project and Field Training

Course Name	Course Code	Credit Hours	Prerequisites
Graduation Project	FBB017	3	Research Methodology, Statistics, and completion of 90 credit hours
Field Training	FBB018	1	Completion of 90 credit hours
Total Credit Hours: 4

Program Requirements – Elective Courses

Course Name	Course Code	Credit Hours	Prerequisites
Computer Skills	PBM0E01	3	Computer Skills
Introduction to Graphic Design	PBM0E02	3	Introduction to Graphic Design
Principles of Marketing	PBM0E03	3	Principles of Marketing
Principles of Marketing	PBM0E04	3	Principles of Marketing
Principles of Marketing	PBM0E05	3	Principles of Marketing
Principles of Marketing	PBM0E06	3	Principles of Marketing
Principles of International Economics	7PBM0E0	3	Principles of International Economics
Principles of Marketing	8PBM0E0	3	Principles of Marketing
Total Credit Hours: 24